Yahoo! Tech featured littleBits in an article on high-tech toys that may help to combat gender stereotypes, including an interview with founder & CEO Ayah Bdeir.
“‘We have been very deliberate in making our product gender neutral,’ says Ayah Bdeir, CEO and founder of littleBits, which sells electronics kits for kids age 8 and up. ‘We believe it’s reaffirming the stereotype to say, ‘We’re going to make this product exciting for girls to get them interested in science.’ That just makes things worse. We’re trying to make a product that’s gender neutral, democratic, and empowering for anyone.’”
Read the full article here.