WSJ: littleBits Electronics Kits Defy Conventions

February 21, 2016

littleBits WSJ 2.22.16 (2)

littleBits CEO Ayah Bdeir was profiled in the Wall Street Journal today! The interview touched on the littleBits mission, gender-neutral marketing, and how we can get more girls into technology.

“The brightly colored plastic blocks made by littleBits Electronics Inc. don’t fit neatly into conventional concepts about toys. The company encourages girls, boys and grown-ups to make anything at all from its snap-together electronic circuits, motors, lights and sensors.”

Read the full article here.