“Construction sets like LEGOs break down the building blocks of the modern city in a way kids can understand and enjoy. But how do they explore the digital world? Ayah Bdeir applied her engineering background to these “problems of play” and came up with a new kind of toy: littleBits. littleBits make electronics, light, sound, and sensors as easy to play with as LEGOs and Lincoln Logs—combining learning, prototyping, and fun. In this Creative Insights interview, Ayah explains how she created littleBits, grew the toy into a full-fledged company, and learned to accept fame and funding on her own terms.”
Forbes has put together a series of articles featuring words of wisdom from and peaks into the lives of startup founders. littleBits’ Founder & CEO, Ayah Bdeir, is featured in several. Read what she and the other founders had to say about what it’s like to build a company.
FOX Business featured littleBits, along with two other startups, in a post about this week’s big funding news. Read
Check out the Financial Times’ coverage of our funding announcement.
Ayah speaks about the trials and triumphs of founding littleBits.