Pinkmodule

invention

FlipFocus

by carljadaa

Published on November 25, 2014

[ with Si Ping Lim, Nour Chamoun, Carl Jadaa, Xiaofeng Lin, and Stephanie McNiel ]

In today’s digital age, we’re becoming increasingly reliant on technology. In the workplace, this has been proven to be the cause of increasing distraction. Distractions at work is an immensely important challenge for many companies today, and managing our “relationships” with mobile devices and technology is becoming increasingly difficult. Obviously, banning the use of mobile devices at work is far from a realistic solution.

In the future, this problem will become increasingly dangerous, as it can prevent or limit full productivity. That’s why we came up with FlipFocus, a minimalistic desktop device that easily allows you to prevent distractions from happening when in need to focus.

In our persona 2030 scenario, our character, Nour, is working at a design firm in New York, NY.

Nour constantly feels distracted by her social media news feeds on her wearable devices, and advertisements bombarding her personal viewpoint. This hinders her productivity at work, so she decided to start using FlipFocus.

Every time Nour feels like she really needs to focus, she simply flips the rectangular device to the back and all streams that Nour classifies as distracting are now blocked. Once she finishes all her tasks, she then flips the rectangular device again and all her streams are now available for her to access again.


<iframe src="//player.vimeo.com/video/112205986" width="500" height="281" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

Credits: Si Ping Lim, Nour Chamoun, Carl Jadaa, Xiaofeng Lin, and Stephanie McNiel

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