Press Room

For press and speaking inquiries, please email [email protected].

About littleBits

littleBits™ is on a mission to Democratize Hardware by empowering everyone—of any gender, age or technical background—to Create Inventions, large and small, with its innovative platform of easy-to-use Electronic Building Blocks. Our Bits™ snap together with magnets to allow anyone to build, invent, and prototype with electronics independent of age, gender and technical background. From classrooms to homes, littleBits is driving excitement for invention-based learning through design challenges and in-classroom curriculum. The company is also dedicated to successfully bridging the gender gap with its gender-neutral platform, inspiring young girls and young boys to unleash their creativity and embrace STEAM (Science, Technology, Art and Mathematics) through the invention cycle. littleBits is used by more than 14,000 educators across the world as an engaging tool for making STEAM more accessible to all students and preparing them for the jobs that haven’t been invented yet.

The company was founded in 2011 by MIT graduate, TED Senior Fellow and cofounder of the Open Hardware Summit, Ayah Bdeir, and has grown to be a global leader in hardware. Bdeir was named one of Fast Company’s Most Creative People in Business, one of one of Inc.’s “35 Under 35” and “Entrepreneurs to Watch,” one of Entrepreneur’s “10 Leaders to Watch,” one of Popular Mechanics’ “25 Makers Who Are Reinventing the American Dream,” and one of MIT Technology Review’s 35 Innovators Under 35. The littleBits platform includes more than 9 kits and 68 interoperable modules with millions of products sold in over 60 countries around the world. The littleBits invention app takes inventing to new levels with thousands of additional invention ideas and challenges. littleBits products have won more than 70 tech and education awards including an acquisition into the MoMA (Museum of Modern Art) permanent collection, IDEA Gold Award, Parents’ Choice Gold Award, Popular Science Best of Toy Fair, Good Housekeeping’s Best Toy Award and Makerfaire Educator’s Choice and Editor’s Choice Awards.

Press Releases

June 1, 2017: littleBits Code Kit Launches Today Amongst High Praise from STEAM Educators
March 3, 2017: littleBits Makes Coding Fun Through First-Ever Game-Based Code Kit
October 20, 2016: Retailers Join the STEM Education Movement with littleBits: Award-winning educational startup littleBits amps up for largest retail expansion to date with partners Best Buy, Microsoft Stores, Macy’s, Target, Barnes & Noble and Marbles
October 3, 2016: Award-Winning Startup littleBits Helps Parents Reinvent Screen Time with New Gizmos & Gadgets Kit, 2nd Edition
August 2, 2016: littleBits Announces the Rule Your Room Kit, Empowering Kids to Master Their Domain by Transforming Everyday Objects into Awesome Touch-Activated Contraptions
June 23, 2016: Microsoft Flagship Store and littleBits Bring Kids a Summer of Inventing; Free Summer Camp Experience at the Microsoft Flagship Store in New York to Introduce Kids to Electronics, Robotics, and Inventing in a Fun and Engaging Way
April 15, 2016: littleBits’ Highly Anticipated STEAM Products for Schools and Libraries Available Today; Educator-Approved littleBits STEAM Student Set and littleBits STEAM Professional Development Bring Invention-Based Learning into the Classroom, Makerspace or Home
April 7, 2016: littleBits Breaks Down Gender Stereotypes at White House Panel on Media and Toys; CEO Ayah Bdeir Speaks on the Importance of Gender-Neutral STEM/STEAM Tools, Alongside LEGO, Disney, Mattel and DC Comics
March 8, 2016: Award-Winning Startup littleBits Announces STEAM Student Set; Designed with Educators, the Powerful Toolbox for Invention-Based Learning is Easy to Teach, Fun to Use
January 12, 2016: littleBits Announces Distribution Agreement with Ingram Micro; New Distribution Relationship Expands Access to littleBits Products in U.S., Empowering Invention and 21st-Century Learning
December 15, 2015: littleBits Announces Distribution Agreement with CDW•G; Distribution Expands Access to littleBits Products for Educators, Empowering STEM/STEAM and 21st-Century Learning
October 8, 2015: littleBits™ Invents New Way To Play With Debut of Gizmos & Gadgets Kit, Unlocking the Imagination for Amazing Tech-­Infused Creations
September 24, 2015: littleBits™ Announces littleBits Education to Empower 21st-Century Learning in K-20 Institutions, Launches First 1:1 Program
July 16, 2015:littleBits Announces the littleBits Store – The Company’s First Pop-Up Store in New York City and a Lab for Creating Inventions Large and Small
June 25, 2015: Hardware Startup littleBits Raises $44.2M in New Funding and Expands its Executive Team
November 18, 2014: littleBits Launches Smart Home Kit, the DIY Solution to Your Own Smart Home
September 16, 2014: littleBits Launches bitLab™: First Marketplace for User-Generated Hardware Democratizes Hardware Invention
July 23, 2014: littleBits Launches cloudBit™, Announces Radioshack as Its First Retail Partner
June 18, 2014: littleBits™ Connects with Fellow Makers at White House Maker Faire
April 24, 2014: littleBits™ Partners with NASA on Earth and Space Activities
November 19, 2013: littleBits™ Closes $11.1 Million Series A Funding Round to Power the Next Generation Hardware Innovation Platform
November 8, 2013: littleBits™ Announces Partnership With Korg, Launch of New littleBits Synth Kit
September 16, 2013: littleBits™ Announces Launch of Three New Electronic Building Kits
July 18, 2012: littleBits Closes Seed Funding and Partners with PCH International To Spark New Generation of Inventors
October 6, 2011: littleBits Closes First Round of Financing, Enters MoMA’s Collection

Fast Facts

Founded: September 2011
Founder & CEO: Ayah Bdeir
Flagship Product: littleBits Gizmos & Gadgets Kit, 2nd Edition
Ages: 8+
Headquarters: Chelsea, NYC
Employees: 100+
Number of modules to date: 68
Countries sold to: 150+
Number of Global Chapters: 300+
Funding: Angel, 9/2011 ($850K); Seed, 07/2012 ($3.65M); Series A Round, 11/2013 ($11.1M); Series B Round, 6/2015 ($44.2M)
Investors and Partners: DFJ Growth, Morgan Stanley Alternative Investment Partners,Foundry Group, True Ventures, Vegas Tech Fund, Two Sigma Ventures, Grishin Robotics, Daher Capital, Wamda Capital, Khosla Ventures,O’Reilly Alpha Tech, PCH International (Supply Chain Partner), Lerer Ventures, MENA Ventures, Neotony Startup I LP, Joi Ito, Nicholas Negroponte, John Maeda, Raghida Ghandour, Joanne Wilson, Jeffrey Walker, Jun Makihara, Jay Dvivedi, Mohamed Nanabhay, Raghida Ghandour, Fadi Ghandour, Taha Mikati, Jason Port, Josh Spear, Salah Chamma, Hutham Olayan

Awards + Honors


More Info

To learn more about littleBits, view our press coverage.

For press and speaking inquiries, as well as Kit requests, please email [email protected]


Media Kits

littleBits marks include, but are not limited to, the littleBits name, logo, tagline, and any word, phrase, image, or other designation that identifies the source or origin of any of littleBits’ products.

Please do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship, partnership, or endorsement by littleBits, or in a way that confuses littleBits with another brand. If you’d like to make any use of our assets that are not covered in this kit, you must contact us at [email protected] and include a visual mockup of intended use.

Code Kit

Gizmos & Gadgets Kit, 2nd Edition

Rule Your Room Kit

STEAM Student Set

Arduino Coding Kit

Smart Home Kit

cloudBit Starter Kit

Synth Kit