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Press Room

For press and speaking inquiries, please email [email protected].

About littleBits

littleBits™ is on a mission to Democratize Hardware by empowering everyone to Create Inventions, large and small, with a platform of easy-to-use Electronic Building Blocks. The company was founded in 2011 by MIT Media Lab graduate, TED Senior Fellow, and cofounder of the Open Hardware Summit, Ayah Bdeir.

The littleBits library includes 10 kits and nearly 70 interoperable modules, with products sold in more than 100 countries around the world and in over 2,000 schools and maker spaces. littleBits products have won more than 25 tech and education awards including an acquisition into the MoMA (Museum of Modern Art) permanent collection, IDEA Gold Award, Parents’ Choice Gold Award, Popular Science Best of Toyfair, Good Housekeepings Best Toy Award and Makerfaire Educator’s Choice and Editor’s Choice Awards. The company was featured in CNN’s “Top 10 Startups to Watch” in 2013. Ayah Bdeir was named one of Fast Company’s “100 Most Creative People in Business,” one of Inc.’s “35 Under 35” and “Entrepreneurs to Watch in 2015,” one of Entrepreneur’s “10 Leaders to Watch,” one of Popular Mechanics’ “25 Makers Who Are Reinventing the American Dream,” one of MIT Technology Review’s “35 Innovators Under 35,” and one of the CNBC Next List.

View our recent press coverage here.


Press Releases

January 12, 2016: littleBits Announces Distribution Agreement with Ingram Micro; New Distribution Relationship Expands Access to littleBits Products in U.S., Empowering Invention and 21st-Century Learning
December 15, 2015: littleBits Announces Distribution Agreement with CDW•G; Distribution Expands Access to littleBits Products for Educators, Empowering STEM/STEAM and 21st-Century Learning
October 8, 2015: littleBits™ Invents New Way To Play With Debut of Gizmos & Gadgets Kit, Unlocking the Imagination for Amazing Tech-­Infused Creations
September 24, 2015: littleBits™ Announces littleBits Education to Empower 21st-Century Learning in K-20 Institutions, Launches First 1:1 Program
July 16, 2015:littleBits Announces the littleBits Store – The Company’s First Pop-Up Store in New York City and a Lab for Creating Inventions Large and Small
June 25, 2015: Hardware Startup littleBits Raises $44.2M in New Funding and Expands its Executive Team
November 18, 2014: littleBits Launches Smart Home Kit, the DIY Solution to Your Own Smart Home
September 16, 2014: littleBits Launches bitLab™: First Marketplace for User-Generated Hardware Democratizes Hardware Invention
July 23, 2014: littleBits Launches cloudBit™, Announces Radioshack as Its First Retail Partner
June 18, 2014: littleBits™ Connects with Fellow Makers at White House Maker Faire
April 24, 2014: littleBits™ Partners with NASA on Earth and Space Activities
November 19, 2013: littleBits™ Closes $11.1 Million Series A Funding Round to Power the Next Generation Hardware Innovation Platform
November 8, 2013: littleBits™ Announces Partnership With Korg, Launch of New littleBits Synth Kit
September 16, 2013: littleBits™ Announces Launch of Three New Electronic Building Kits
July 18, 2012: littleBits Closes Seed Funding and Partners with PCH International To Spark New Generation of Inventors
October 6, 2011: littleBits Closes First Round of Financing, Enters MoMA’s Collection

Fast Facts

Founded: September 2011
Founder & CEO: Ayah Bdeir
Flagship Product: littleBits Gizmos & Gadgets Kit
Ages: 8+
Headquarters: Chelsea, NYC
Employees: 100+
Number of modules to date: 67
Countries sold to: 100+
Funding: Angel, 9/2011 ($850K); Seed, 07/2012 ($3.65M); Series A Round, 11/2013 ($11.1M); Series B Round, 6/2015 ($44.2M)
Investors and Partners: DFJ Growth, Morgan Stanley Alternative Investment Partners,Foundry Group, True Ventures, Vegas Tech Fund, Two Sigma Ventures, Grishin Robotics, Daher Capital, Wamda Capital, Khosla Ventures,O’Reilly Alpha Tech, PCH International (Supply Chain Partner), Lerer Ventures, MENA Ventures, Neotony Startup I LP, Joi Ito, Nicholas Negroponte, John Maeda, Raghida Ghandour, Joanne Wilson, Jeffrey Walker, Jun Makihara, Jay Dvivedi, Mohamed Nanabhay, Raghida Ghandour, Fadi Ghandour, Taha Mikati, Jason Port, Josh Spear, Salah Chamma, Hutham Olayan

Awards + Honors


More Info

To learn more about littleBits, view our press coverage.

For press and speaking inquiries, as well as Kit requests, please email [email protected]


Media Kits

littleBits marks include, but are not limited to, the littleBits name, logo, tagline, and any word, phrase, image, or other designation that identifies the source or origin of any of littleBits’ products.

Please do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship, partnership, or endorsement by littleBits, or in a way that confuses littleBits with another brand. If you’d like to make any use of our assets that are not covered in this kit, you must contact us at [email protected] and include a visual mockup of intended use.

Gizmos and Gadgets Media Kit

Download Smart Home Media Kit

Download bitLab Media Kit

Download Cloud Media Kit Download Arduino Media Kit Download Space Media Kit Download Synth Media Kit