littleBits is a New York-based startup that was founded in September 2011. littleBits has one mission, to turn everyone into an inventor by making electronics accessible as a material. The company received its seed financing in September of 2011 and Series A financing in June of 2012. littleBits has won numerous awards, including “Best of Toyfair 2012″ by Popular Science, “Educator’s Choice Award 2013″ by MakerFaire SF, and an acquisition into MoMA’s permanent collection.
littleBits are color-coded “bits” that snap together magnetically to make it easy for children and adults to build simple circuits and inventive projects in seconds — from flickering lanterns to piggy banks to light-sensitive cars. Founded by MIT graduate and TED Senior Fellow Ayah Bdeir, littleBits wants to make learning about electronics more fun and accessible to spark the world’s next generation of inventors. Our community of Bitsters ranges from designers, artists and museums to parents, schools and after-school programs.
Learn more about the mission behind littleBits with Ayah’s TED talk:
littleBits marks include, but are not limited to, the littleBits name, logo, tagline and any word, phrase, image, or other designation that identifies the source or origin of any of littleBits’ products.
Please do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship, partnership or endorsement by littleBits, or in a way that confuses littleBits with another brand. If you’d like to make any use of our assets that are not covered in this kit, you must contact us at support [at] littlebits.cc and include a visual mockup of intended use.
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Founded: September 2011
Founder, CEO: Ayah Bdeir
Flagship Product: littleBits Starter Kit
Headquarters: Greenwich Village, NYC
Bits made to date: 35
Number of kits: 4
Countries sold to: 57
Funding: Seed Round, 9/2011 ($850K); Series A Round, 07/2012 ($3.65M)
Investors and Partners: True Ventures, O’Reilly Alpha Tech, Khosla Ventures, PCH International, Lerer Ventures, Joi Ito, Nicholas Negroponte, Joanne Wilson, Jeffrey Walker, Fadi Ghandour, Taha Mikati, Jason Port, Josh Spear, Salah Chamma
Awards + Honors
1/2008: Ayah Bdeir creates first littleBits prototype at Eyebeam
1/2009: Ayah Bdeir delivers invited talk at TEI Conference in Cambridge, UK and publishes “Electronics As Material” academic paper (littleBits blog)
4/30/2009: littleBits exhibits early prototypes at Eyebeam in solo exhibit “Electronics As Material” (littleBits blog)
4/17/2010: Ayah Bdeir organizes the first “Opening Hardware Workshop” at Eyebeam, which gives rise to the Open Hardware Definition (Eyebeam)
9/23/2010: Ayah Bdeir and Alicia Gibb co-found the Open Hardware Summit, the world’s first conference on Open Source Hardware (Open Hardware Summit)
4/2011: Ayah Bdeir launches Open Hardware logo competition and community selects winner by popular vote (link)
7/2011 – 11/2011: littleBits is featured in MoMa’s “Talk to Me” exhibition (MoMA)
9/1/2011: littleBits receives seed funding led by investors including tech and open source hardware pioneers Joi Ito and Nicholas Negroponte (littleBits blog)
9/17/2011: First Starter Kit is sold at World Maker Faire NYC
10/18/2011: MoMA acquires littleBits for its permanent collection
2/27/2012: Ayah Bdeir delivers TED Talk about littleBits and the future of play (TED.com)
7/18/2012: littleBits receives Series A funding led by True Ventures and announces manufacturing partnership with PCH International (littleBits blog)
9/10/2012: littleBits moves to new Greenwich Village office
11/20/2012: littleBits releases v0.3 littleBits (littleBits blog)
11/20/2012: littleBits launches 2012 Special-Edition Holiday Kit (littleBits blog)
4/9/2013: littleBits animates 4ft kinetic sculptures in MoMA Design Store windows (littleBits blog)