On January 19, littleBits was featured on Bloomberg TV in a segment called “Legos for the iPad Generation” as part of  their show “Innovators”.

The bloomberg crew followed us on our trip to the factory in California, our office in New York, and even spoke to Joi at the Media Lab

The team had 12 hours to come up with a cool project demonstrating the use of the new modules and kits. The result was  an “overaactive” piggy bank known as  littlePiggy.

Click here to watch the full episode.

If you want to make your own littlePiggy, see the how-to video here