littleBits Breaks Down Gender Stereotypes at White House Panel on Media and Toys

April 6, 2016

Ayah quote on gender-neutral products

We’re super excited to have littleBits CEO Ayah Bdeir at the White House today, as a case study panelist for a conference focused on breaking down gender stereotypes in children’s media and toys. Ayah spoke on the importance of gender-neutral STEM/STEAM tools, on a panel that included some of the most globally prestigious children’s brands: LEGO, Disney, Mattel, and DC Comics.

The conference, entitled “Helping Our Children Explore, Learn and Dream Without Limits: Breaking Down Gender Stereotypes in Media and Toys,” was sponsored by the White House Council on Women and Girls, the Department of Education, and the Media, Diversity and Social Change Initiative at the University of Southern California.

“We strongly believe that gender neutrality is essential for encouraging girls to pursue STEM and STEAM,” said Ayah Bdeir. “Everything at littleBits–from the color of our circuit boards to our packaging to the inventions we feature–has been deliberately designed to be gender-neutral and accessible to everyone, to unleash creativity and instill a love of STEM/STEAM through the cycle of inventing. We hope the conversation today with our fellow panelists will help to keep the spotlight on the need to fight gender stereotypes and encourage young girls, like their male classmates, to pursue STEAM.”

Beyond the littleBits panel and presentation, the conference presented research on how children’s ambitions, skills, and interest are shaped early on by the media they consume and toys they play with. The main question posed to participants was how we can ensure that children’s media and toys expose them to diverse role models and teach them a variety of skills so that they can fulfill their potential.

 

Ayah onstage at the White House with speakers from LEGO, Disney, Mattel and DC Comics

littleBits CEO Ayah Bdeir onstage at the White House with speakers from LEGO, Disney, Mattel and DC Comics

 

Read the press release: littleBits Breaks Down Gender Stereotypes at White House Panel on Media and Toys.